According to the BRANDZ model of brand strength, brand building involves people progressing through a sequential series of steps. Which of these steps would address or answer the question "Can this brand deliver?"
A) performance
B) bonding
C) advantage
D) relevance
E) presence

Question

Quizplus · Accepted Answer

The step that addresses or answers the question "Can this brand deliver?" is performance, which refers to the ability of the brand to deliver on its promises and meet or exceed customer expectations. This step focuses on the brand's functional benefits and performance attributes.

According to the BRANDZ Model of Brand Strength, Brand Building