A ________ can be defined as any information-bearing experience a customer or prospect has with the brand, the product category, or the market that relates to the marketer's product or service.
A) brand value
B) brand personality
C) brand trait
D) brand character
E) brand contact

Question

Quizplus · Accepted Answer

A brand contact refers to any interaction that a customer or prospect has with a brand or its products, such as advertising, packaging, sales promotions, or customer service. These touchpoints can shape customers' perceptions of the brand and influence their purchase decisions. Therefore, managing brand contacts is essential for building strong brand equity and maintaining customer loyalty.

A ________ Can Be Defined as Any Information-Bearing Experience a Customer