Brand equity can be built by ________, which create(s)equity by linking the brand to other information in memory that conveys meaning to customers.
A) internal marketing
B) brand transferability
C) secondary associations
D) customer alignment
E) brand auditing

Question

Quizplus · Accepted Answer

Secondary associations involve linking the brand with other entities, such as other brands, places, people, or events, to create meaning and relevance for customers. This can help build brand equity by leveraging the positive associations customers have with those entities and transferring those associations to the brand.

Brand Equity Can Be Built by ________, Which Create(s)equity by Linking