Mark feels that Shell delivers on its promises to supply the best gasoline possible to the public. His experiences with Shell have always been good resulting in positive brand contact. Mark is most likely experiencing ________.
A) brand alliance
B) brand essence
C) brand harmonization
D) brand parity
E) brand bonding

Question

Quizplus · Accepted Answer

Mark's positive experiences with Shell have resulted in a strong emotional bond with the brand, which is known as brand bonding. This bond is based on consistent delivery of quality and meeting customer expectations, resulting in positive brand contact. The other options do not accurately describe Mark's experience with Shell.

Mark Feels That Shell Delivers on Its Promises to Supply