When a firm uses an established brand to introduce a new product, it is called a ________.
A) brand harmonization
B) brand valuation
C) brand extension
D) brand positioning
E) brand parity

Question

Quizplus · Accepted Answer

Brand extension is the use of an established brand to introduce a new product. It allows for leveraging the brand's reputation and recognition to create awareness and acceptance for the new product.

When a Firm Uses an Established Brand to Introduce a New