Starbucks introduced ice creams in the same flavors as the frappucinos it sold in its coffee shops. This is an example of ________.
A) brand dilution
B) cobranding
C) brand variants
D) category extension
E) brand harmonization

Question

Quizplus · Accepted Answer

This is an example of category extension, which involves using the brand name to enter a new product category. In this case, Starbucks is extending its brand from coffee drinks to ice cream.

Starbucks Introduced Ice Creams in the Same Flavors as the Frappucinos