________ brands are positioned with respect to competitors' brands so that more important (and more profitable) flagship brands can retain their desired positioning.
A) Flanker
B) Attacker
C) Defender
D) Cash cow
E) Simulation

Question

Quizplus · Accepted Answer

Flanker brands are positioned to protect and support a company's flagship brands by targeting a specific market segment or niche. They are designed to compete with and divert attention from competitors' brands that may be encroaching on the flagship brand's positioning.

________ Brands Are Positioned with Respect to Competitors' Brands So