The role of a relatively high-priced brand in the portfolio is often to attract customers to the brand franchise or to "build traffic".

Name: The role of a relatively high-priced brand in the portfolio is often to attract customers to the brand franchise or to "build traffic".
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A high-priced brand in a portfolio typically serves to enhance the brand's prestige and profitability, rather than to attract customers or build traffic, which is usually the role of lower-priced or entry-level products.

The Role of a Relatively High-Priced Brand in the Portfolio