Brand extensions can reduce the costs of introductory launch campaigns and make it easier to convince retailers to stock and promote a new product.

Name: Brand extensions can reduce the costs of introductory launch campaigns and make it easier to convince retailers to stock and promote a new product.
Brand: Quizplus
Rating: 4.9 (39 reviews)

Question

Quizplus · Accepted Answer

Brand extensions leverage the existing brand equity and awareness, which can result in lower costs for introductory launch campaigns and increased acceptance from retailers.

Brand Extensions Can Reduce the Costs of Introductory Launch Campaigns