The goal of positioning is ________.
A) to locate the brand in the minds of consumers to maximize the potential benefit to the firm
B) to discover the different needs and groups existing in the marketplace
C) to target those customers marketers can satisfy in a superior way
D) to collect information about competitors that will directly influence the firms' strategy
E) to help the firm anticipate what the actions of its competitors will be

Question

Quizplus · Accepted Answer

Positioning is about establishing a brand's identity and value in the minds of consumers to differentiate it from competitors and maximize its benefit to the firm.

The Goal of Positioning Is ________