The brand must demonstrate ________, for it to function as a true point-of-difference.
A) clear superiority on an attribute or benefit
B) clear profitability to the company
C) clear similarity to the attributes of other brands
D) technological advances for an attribute or benefit
E) exploitation of competitors' weakness

Question

Quizplus · Accepted Answer

A true point-of-difference means that the brand has a unique and superior attribute or benefit that sets it apart from its competitors. This attribute or benefit should be clear, compelling and relevant to the target audience. Therefore, the brand must demonstrate clear superiority on an attribute or benefit to function as a true point-of-difference.

The Brand Must Demonstrate ________, for It to Function as a True