The two basic forms of points-of-parity are ________ and ________.
A) conceptual points-of-parity; competitive points-of-parity
B) strategic points-of-parity; conceptual points-of-parity
C) category points-of-parity; deliverable points-of-parity
D) competitive points-of-parity; peculiar points-of-parity
E) category points-of parity; competitive points-of-parity

Question

Quizplus · Accepted Answer

Category points-of-parity are attributes or benefits that consumers view as essential to a legitimate and credible offering within a certain product or service category. Competitive points-of-parity are associations designed to negate competitors' points-of-difference.

The Two Basic Forms of Points-Of-Parity Are ________ and ________

The Two Basic Forms of Points-Of-Parity Are and