Consumers might not consider a hand sanitizer truly a hand sanitizer unless they are gels designed to apply topically, contain alcohol that kills the germs present on the skin, and developed for use after washing hands or for those times when soap and water are not available. These service elements are considered ________.
A) competitive points-of-difference
B) competitive points-of-parity
C) category points-of-difference
D) category points-of-parity
E) conceptual points-of-parity

Question

Quizplus · Accepted Answer

The service elements mentioned in the question are essential characteristics that a hand sanitizer should possess, making them category points-of-parity. These characteristics are basic requirements that every hand sanitizer should fulfill, and not a point of difference that sets one product apart from another. Therefore, the correct answer is D) category points-of-parity.

Consumers Might Not Consider a Hand Sanitizer Truly a Hand