Subway restaurants are positioned as offering healthy,great-tasting sandwiches.________ allows the brand to create a point-of-parity (POP)on taste and a point-of-difference (POD)on health with respect to quick-serve restaurants such as McDonald's and Burger King and,at the same time,a POP on health and a POD on taste with respect to health food restaurants and cafés.This is an example of ________.

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This is an example of straddle positioning, where the brand positions itself by simultaneously targeting two different competitive frames of reference - quick-serve restaurants and health food restaurants/cafés. By promoting its sandwiches as healthy and great-tasting, Subway is able to create a point-of-difference on health and taste with respect to each competitive set, while still maintaining a point-of-parity on taste compared to quick-serve restaurants and a point-of-parity on health compared to health food restaurants/cafés.

Subway Restaurants Are Positioned as Offering Healthy,great-Tasting Sandwiches