Straddle positions ________.
A) help firms to analyze who their competitors are
B) allow brands to expand their market coverage and potential customer base
C) are a necessity while creating a firm's vision and mission statement
D) assist firms in collecting information on competitors that will directly influence their strategy
E) are ambiguous moral principles behind the operation and regulation of marketing

Question

Quizplus · Accepted Answer

Straddle positions refer to a marketing strategy where a brand attempts to appeal to two different market segments simultaneously. By doing so, the brand can expand its market coverage and potential customer base, which can result in increased sales and profits. Thus, option B is the correct choice. Options A, C, D and E are incorrect as they do not accurately describe the role of straddle positions in marketing strategy.

Straddle Positions ________