The typical approach to positioning is to inform consumers of a brand's category membership before stating its ________,
A) point-of-parity
B) point-of-difference
C) point-of-conflict
D) point-of-weakness
E) point-of-presence

Question

Quizplus · Accepted Answer

The typical approach to positioning is to inform consumers of a brand's category membership before stating its point-of-difference. This means highlighting what sets the brand apart from its competitors and how it meets the unique needs or desires of the target market. The other answer choices (A, C, D, E) don't accurately describe the strategy of positioning a brand.

The Typical Approach to Positioning Is to Inform Consumers of a Brand's