Which of the following ways to conveying a brand's category membership relates to well-known,noteworthy brands in a category helping a brand specify its category membership?
A)comparing to exemplars
B)communicating deliverability variables
C)identifying counter examples
D)announcing category benefits
E)relying on the product descriptor

Question

Quizplus · Accepted Answer

Comparing to exemplars involves using well-known, noteworthy brands in a category to help specify a brand's category membership, which is exactly what is described in the question. The other answer choices do not relate to this specific method of conveying a brand's category membership.

Which of the Following Ways to Conveying a Brand's Category