In his article, "Innovative Imitation," Theodore Levitt argues that ________.
A) imitation is wrong and should be punished
B) product imitation might be as profitable as product innovation
C) innovation is not possible without substantial imitation
D) innovation cannot begin unless dissatisfaction with imitation occurs
E) imitation should be against the law because of the intellectual property decision involved

Question

Quizplus · Accepted Answer

Levitt argues that imitation can be just as profitable as innovation if done correctly, and that companies should focus on improving and refining existing products rather than constantly trying to create something entirely new. He also emphasizes the importance of understanding the needs and desires of consumers in order to imitate effectively.

In His Article, "Innovative Imitation," Theodore Levitt Argues That ________