Redo is a market follower in the wristwatch industry. After noticing a shortfall in the market leader's product, Redo improves its product to suit consumer needs and becomes a challenger for the market leader. This is an example of a(n) ________.
A) counterfeiter
B) cloner
C) imitator
D) adapter
E) innovator

Question

Quizplus · Accepted Answer

Redo is adapting its product to suit consumer needs after noticing a shortfall in the market leader's product. Therefore, Redo is an adapter, not a counterfeiter, cloner, imitator or innovator.

Redo Is a Market Follower in the Wristwatch Industry