An alternate way to increase sales volume is increase the usage rate among users.This can be done by ________.
A) converting nonusers
B) having consumers use less of the product on each occasion
C) having consumers use the product on more occasions
D) attracting competitors' customers
E) entering new market segments

Question

Quizplus · Accepted Answer

Increasing the usage rate among current users will help to increase sales volume without relying on finding new customers. This can be achieved by encouraging consumers to use the product more often, such as suggesting new use cases or promoting the benefits of using the product regularly. Alternatively, the company could aim to increase the amount of the product used on each occasion to achieve the same effect. Converting nonusers or attracting competitors' customers would involve a more significant investment of time and resources. Entering new market segments could also be an effective growth strategy, but it would require significant research and development to appeal to new customers. Reducing usage per occasion would actually decrease sales volume, making option B incorrect.

An Alternate Way to Increase Sales Volume Is Increase the Usage