Brand mantras must communicate both what a brand is and what it is not.

Name: Brand mantras must communicate both what a brand is and what it is not.
Brand: Quizplus
Rating: 4.9 (30 reviews)

Question

Quizplus · Accepted Answer

Brand mantras are concise and memorable phrases that capture the essence of a brand. They should communicate both what a brand stands for and what sets it apart from competitors. This includes specifying what the brand is not, in order to avoid confusion or misinterpretation by consumers.

Brand Mantras Must Communicate Both What a Brand Is and What