If Barry compares his organization's products to those of leaders in the field, then he is conveying category membership by "comparing to exemplars."

Name: If Barry compares his organization's products to those of leaders in the field, then he is conveying category membership by "comparing to exemplars."
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Question

Quizplus · Accepted Answer

Comparing to exemplars is a way of conveying category membership by comparing a product or service to well-known examples in the same category.

If Barry Compares His Organization's Products to Those of Leaders