Products such as insurance, cemetery plots, and smoke detectors are examples of ________ that are products that the consumer does not know about or does not normally think of buying.
A) specialty goods
B) unsought goods
C) heterogeneous shopping goods
D) homogeneous shopping goods
E) convenience goods

Question

Quizplus · Accepted Answer

Unsought goods are products that the consumer does not know about or does not normally think of buying. They require a lot of marketing effort to create awareness and interest among consumers. Examples of unsought goods include insurance policies, funeral services, and smoke detectors.

Products Such as Insurance, Cemetery Plots, and Smoke Detectors Are