McDonald's restaurants inside Wal-Marts and Starbucks inside Super Targets are examples of ________, whose main advantages are that the products can or may be convincingly positioned by virtue of the associated brands.
A) cooperative marketing
B) cross-promotion
C) retail co-branding
D) ingredient branding
E) feature promotion

Question

Quizplus · Accepted Answer

Retail co-branding is the practice of two or more brands sharing the same retail space, such as McDonald's inside Wal-Marts and Starbucks inside Super Targets. The advantages of retail co-branding include the ability to leverage the strong brand equity of the partner brands to create a more compelling offering for customers. Cooperative marketing involves two or more companies working together to promote a product or service, cross-promotion involves promoting related products or services together, ingredient branding involves highlighting a component of a product, and feature promotion involves promoting a specific aspect or feature of a product.

McDonald's Restaurants Inside Wal-Marts and Starbucks Inside Super Targets Are