Companies in the "middle market" should never attempt to stretch their line in both directions.

Name: Companies in the "middle market" should never attempt to stretch their line in both directions.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Middle market companies can benefit from stretching their line in both directions (upmarket and downmarket) to reach a wider customer base, adapt to market demands, and leverage brand strength, as long as it aligns with their strategic goals and they manage the risks effectively.

Companies in the "Middle Market" Should Never Attempt to Stretch