Consumers are less price sensitive ________.
A) to high cost items
B) when they frequently change their buying habits
C) when there are more substitutes
D) when there are more competitors
E) when they do not readily notice higher prices

Question

Quizplus · Accepted Answer

Consumers are less price sensitive when they do not readily notice higher prices because they are less aware of the price change and its impact on their purchasing decision.

Consumers Are Less Price Sensitive ________