________ reward dealers for participating in advertising and sales support programmes.
A) Functional discounts
B) Trade discounts
C) Promotional allowances
D) Rebates
E) Quantity discounts

Question

Quizplus · Accepted Answer

Promotional allowances are incentives given to dealers to encourage them to participate in advertising and sales support programs. These allowances may be used to reimburse dealers for the costs of co-op advertising, providing product literature, and conducting product demonstrations. Functional discounts apply to the purchase price of a product, trade discounts apply to the quantity purchased, rebates are given after the product has been purchased, and quantity discounts are based on the quantity of the product purchased in a single order.

________ Reward Dealers for Participating in Advertising and Sales Support