The airline and hospitality industries use ________, by which they offer discounted but limited early purchases, higher-priced late purchases, and the lowest rates on unsold inventory just before it expires.
A) special-customer pricing
B) yield pricing
C) cash rebates
D) location pricing
E) customer-segment pricing

Question

Quizplus · Accepted Answer

The description matches the yield pricing strategy, which is commonly used in the airline and hospitality industries. It involves offering different prices based on the timing of purchase and the supply-demand situation. Special-customer pricing, cash rebates, location pricing, and customer-segment pricing are different pricing strategies that do not match the description given.

The Airline and Hospitality Industries Use ________, by Which They