In choosing a communication medium, managers should consider:
A)The skills and abilities of the sender
B)The level of information richness that is needed
C)The mood of the sender
D)The personality of the receiver
E)The perception of the receiver

Question

Quizplus · Accepted Answer

Managers should consider the level of information richness that is needed when choosing a communication medium. Information richness refers to the amount and quality of information that can be conveyed through a particular medium. Some mediums, such as face-to-face communication, are high in information richness, while others, such as email, are lower in richness. Choosing a medium with the appropriate level of richness can ensure that the message is properly understood and received.

In Choosing a Communication Medium, Managers Should Consider