When a company targets a particular language group to sell its products to, it is using a strategy.
A)focused
B)low-cost
C)cost-leadership
D)differentiation
E)stuck in the middle

Question

Quizplus · Accepted Answer

Focused strategy involves targeting a specific market segment or language group. This allows the company to tailor its product offerings and marketing strategies to meet the unique needs and preferences of that group. It can lead to higher customer loyalty and profitability, as the company is perceived as an expert in serving that specific market.

When a Company Targets a Particular Language Group to Sell