To define the business for the mission statement, managers must ask three questions:
A)Who are our competitors? Where should we locate? What customer needs are being satisfied?
B)Who are our customers? Where should we locate? What customer needs are being satisfied?
C)Who are our customers? What customer needs are being satisfied? What customer needs are not being satisfied?
D)Who are our customers? Where should we locate? What customer needs are not being satisfied?
E)Who are our customers? What customer needs are being satisfied? How are we satisfying customer needs?

Question

Quizplus · Accepted Answer

The mission statement should focus on identifying the customers, understanding their needs, and explaining how the business satisfies those needs.

To Define the Business for the Mission Statement, Managers Must