According to Porter,managers must choose between two basic ways of increasing the value of an organization's products: higher quality or lower costs.

Name: According to Porter,managers must choose between two basic ways of increasing the value of an organization's products: higher quality or lower costs.
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Porter's generic strategies for competitive advantage include cost leadership and differentiation, which can be achieved through lower costs or higher quality, respectively.

According to Porter,managers Must Choose Between Two Basic Ways of Increasing