A(n) ________ appeal is a creative strategy that elaborates on a nonproduct-related benefit or image.
A) logical
B) transformational
C) reasonable
D) informational
E) rational

Question

Quizplus · Accepted Answer

Transformational appeals focus on emotional, symbolic, or experiential benefits that are not directly related to the functional or utilitarian features of a product. They often use storytelling, imagery, or other creative methods to connect with consumers on a deeper level and create a memorable brand image. By contrast, logical appeals (A, E), focus on facts, evidence, and rational arguments to persuade consumers based on the product's features and benefits, while informational appeals (D) provide useful or educational information about the product or its usage. Reasonable appeal (C) is not a common advertising term.

A(n) ________ Appeal Is a Creative Strategy That Elaborates on a Nonproduct-Related