Janet is a marketing manager with a Injoos,a company that manufactures packaged fruit juices.Knowing that several other companies in the market offer similar products,Janet decides to build a customer base from among those who prefer to avoid mass media and other targeted promotions.Which of the following marketing communications tools would be her best option to build a favorable impression among the prospective customers?
A) advertising
B) personal selling
C) sales promotions
D) direct marketing
E) public relations

Question

Quizplus · Accepted Answer

Public relations would be the best option for Janet to build a favorable impression among prospective customers who prefer to avoid mass media and targeted promotions. Through public relations, Janet can build relationships and trust with potential customers through events, sponsorships, and other non-advertising methods.

Janet Is a Marketing Manager with a Injoos,a Company That