In parts of remote outback Australia, people live on vast cattle stations where the nearest town is often 500 kilometres away. Many of these people are unable to receive radio or TV signals, do not have access to broadband and often receive supplies by light aircraft on an infrequent basis when the weather permits. Even though these consumers may have clearly articulated needs and may be affluent, from a marketing standpoint, they are difficult to target because they are NOT:
A) profitable.
B) accessible.
C) actionable.
D) substantial.
E) measurable.

Question

Quizplus · Accepted Answer

The question states that these consumers are difficult to target because they are not accessible. This means that they are physically difficult to reach, making it challenging to market to them. The other options (A, C, D, and E) do not accurately describe why these consumers are difficult to target.

In Parts of Remote Outback Australia, People Live on Vast