Marketers of cars, boats, fine dining, travel and jewellery are MORE likely to use which segmentation variable?
A) income
B) family life- cycle
C) age
D) usage rates
E) marital status

Question

Quizplus · Accepted Answer

Income is the most relevant segmentation variable for marketers of cars, boats, fine dining, travel and jewellery as these products and services are generally associated with higher levels of disposable income. By segmenting customers based on their income, marketers can better target those who are more likely to afford and purchase their offerings.

Marketers of Cars, Boats, Fine Dining, Travel and Jewellery Are