Interpersonal factors have almost no influence in business purchasing decisions.

Question

Quizplus · Accepted Answer

Interpersonal factors, such as relationships and trust, can have a significant impact on business purchasing decisions. Studies have shown that B2B buyers value personal connections and vendor reputation when making purchasing decisions. Relationship-building and communication skills are therefore important for successful sales in the business world.

Interpersonal Factors Have Almost No Influence in Business Purchasing Decisions