When responding to a request for a written proposal, a business marketer should remember the document is primarily a technical document explaining the features of the product.

Question

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While explaining the features of the product is an important part of a written proposal, a business marketer should also focus on addressing the client's needs and providing a solution to their problem. The document should also include pricing, timeline, and other relevant information to convince the client to choose their product or service.

When Responding to a Request for a Written Proposal, a Business