A modified rebuy is usually made where the post- purchase process has resulted in dissatisfaction.

Name: A modified rebuy is usually made where the post- purchase process has resulted in dissatisfaction.
Brand: Quizplus
Rating: 4.9 (33 reviews)

Question

Quizplus · Accepted Answer

A modified rebuy occurs when a buyer wants to modify product specifications, prices, terms, or suppliers in the reordering process, not necessarily due to dissatisfaction but often to optimize the purchase.

A Modified Rebuy Is Usually Made Where the Post- Purchase