Bill thought he had received the best deal on his new car. Shortly after the purchase, Bill started to notice certain disadvantages of his new car as he learned more about other cars available. Bill is experiencing:

Question

Quizplus · Accepted Answer

Bill is experiencing cognitive dissonance, which is the discomfort or post-purchase psychological tension that we experience after making a difficult or expensive buying decision. In Bill's case, he thought he received the best deal on his new car, but later realized that there were other cars available that had certain advantages. This creates a conflict in his mind between his initial beliefs and new information, leading to cognitive dissonance.

Bill Thought He Had Received the Best Deal on His