Which of the following statements about subliminal messages is true?
A) Subliminal messages can coerce consumers into purchasing products they don't want or need.
B) When consumers think of a product category, brands that they have learned about from subliminal messages come to mind.
C) Consumer researchers have found no link between subliminal messages and consumer behaviour.
D) The use of subliminal messages is a form of neuromarketing.
E) Research shows that subliminal messages work in very subtle ways.
Correct Answer:
Verified
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