Matt believes that the best way to truly escape from his humdrum life is on the back of a motorcycle. He has almost saved enough money to buy himself one. After studying all the literature he can find on motorcycles, he realises that there are significant differences among the Yamaha, Harley- Davidson, Honda, Suzuki and Kawasaki brands. He makes a list of the features of each, and then compares this list to his ideal list of features. After careful thought, Matt buys a Harley- Davidson. Matt has engaged in _____ behaviour.
A) dissonance- reducing buyer
B) complex buying
C) variety seeking buyer
D) habitual buyer
E) luxury- seeking

Question

Quizplus · Accepted Answer

Matt engaged in complex buying behavior because he spent a significant amount of time researching and comparing different brands before making a decision. He also had a specific set of features in mind that he wanted in his motorcycle. Dissonance-reducing buying behavior would involve Matt questioning his decision after the purchase and seeking reassurance. Variety seeking behavior would involve Matt constantly switching between different brands/models. Habitual buying behavior would involve Matt repeatedly purchasing the same brand/model without much thought or research. Luxury-seeking behavior would involve Matt prioritizing luxury features over practicality, which is not mentioned in the given scenario.

Matt Believes That the Best Way to Truly Escape from His