The most basic influence on consumer behaviour is:
A) demographic.
B) cultural.
C) psychological.
D) social class.
E) pyschographic.

Question

Quizplus · Accepted Answer

Cultural factors are the most basic influence on consumer behavior as they encompass the values, beliefs, preferences, and tastes handed down from one generation to the next. These deeply rooted principles largely dictate consumer decisions and behaviors.

The Most Basic Influence on Consumer Behaviour Is