Dairy Australia is a marketing authority responsible for marketing dairy foods. One of its core objectives is to create primary demand for dairy foods in general rather than to promote any specific brand. A recent advertising campaign for the Australian Dairy Board encouraged young women aged 15- 45 to eat more dairy products including milk, cheese and yoghurt. The main thrust of the campaign was that women should include three servings of dairy in their daily diet in order to prevent osteoporosis from developing in later years. The campaign met with very limited success and was eventually withdrawn. Using the concept of motives or drives, explain why the campaign was not as successful as the Dairy Board had hoped.

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The Answer of Dairy Australia is a marketing authority responsible for marketing dairy foods. One of its core objectives is to create primary demand for dairy foods in general rather than to promote any specific brand. A recent advertising campaign for the Australian Dairy Board encouraged young women aged 15- 45 to eat more dairy products including milk, cheese and yoghurt. The main thrust of the campaign was that women should include three servings of dairy in their daily diet in order to prevent osteoporosis from developing in later years. The campaign met with very limited success and was eventually withdrawn. Using the concept of motives or drives, explain why the campaign was not as successful as the Dairy Board had hoped.

Dairy Australia Is a Marketing Authority Responsible for Marketing Dairy