Companies regularly collect volumes of data about customer interactions such as customer purchases, sales force contacts, service and support calls, website visits, satisfaction surveys, credit and payment interactions. This information can be collated into a detailed information system designed to manage customer touch points to maximise customer loyalty. Such a system is known as:

Question

Quizplus · Accepted Answer

The system described in the question is customer relationship management (CRM), which is specifically designed to manage customer touch points in order to increase customer loyalty. A customer mailing list, data warehouse, and electronic database are all components that may be part of a CRM system, but they are not the complete system itself. Data mining is a technique used to extract insights and patterns from large datasets, and while it may be used in a CRM system, it does not encompass the entire system.

Companies Regularly Collect Volumes of Data About Customer Interactions Such