Mechanical observation techniques are not capable of providing information of sufficient accuracy to support important marketing decisions.

Question

Quizplus · Accepted Answer

Mechanical observation techniques, such as eye-tracking, can provide valuable information about consumer behavior and preferences, which can inform marketing decisions. While there may be limitations to the accuracy or scope of these techniques, they can still be a useful tool for marketers.

Mechanical Observation Techniques Are Not Capable of Providing Information of Sufficient