The primary advantages associated with personal interviewing are costs and sampling problems.

Question

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The primary advantages associated with personal interviewing are the ability to ask clarifying questions, establish rapport with the respondent, and gather detailed information. Personal interviewing can also be time-consuming and expensive, and there can be issues with interviewer bias. Sampling problems may arise in personal interviewing, but it is not considered a primary advantage.

The Primary Advantages Associated with Personal Interviewing Are Costs and Sampling