Not all companies have the resources required to implement a full- scale marketing information system (MIS). Therefore, on which components of an MIS would you concentrate if you were a smaller company? Explain why you would do so and use examples to illustrate your answer.

Question

Quizplus · Accepted Answer

The Answer of Not all companies have the resources required to implement a full- scale marketing information system (MIS). Therefore, on which components of an MIS would you concentrate if you were a smaller company? Explain why you would do so and use examples to illustrate your answer.

Not All Companies Have the Resources Required to Implement a Full-