Marketing analysts working in the wine industry have observed that Australians are drinking less wine in terms of volume, but are actually spending more on wine on an annual basis. This phenomenon has been widely interpreted as a shift to premium. That is, people are drinking less, but when they chose to drink they prefer to drink superior quality wines. This observation concerns changes in which environment?
A) Demographic
B) Natural
C) Cultural
D) Economic
E) Political

Question

Quizplus · Accepted Answer

This observation concerns changes in the cultural environment, as it reflects a shift in consumer preferences and behaviors towards valuing quality over quantity in wine consumption.

Marketing Analysts Working in the Wine Industry Have Observed That