Larger societal forces that affect the organisation, including demographic, cultural, technological, political and natural forces are known as:
A) marketing environment.
B) macroenvironment.
C) external environment.
D) the environment.
E) microenvironment.

Question

Quizplus · Accepted Answer

The larger societal forces that affect the organization are collectively known as the macroenvironment. This includes demographic changes in the population, cultural trends, technological advancements, political and legal factors, and environmental/natural forces. These factors are outside the control of the organization but can have a significant impact on its operations and strategy. Option A refers specifically to the marketing environment, which includes the microenvironment and other factors that affect the organization's ability to reach its target market. Option C and D are too broad to be the best answer. Option E, the microenvironment, refers to the specific actors and factors that directly affect the organization, such as customers, suppliers, competitors, and stakeholders.

Larger Societal Forces That Affect the Organisation, Including Demographic, Cultural